Page 9 - Victorinox vreckove noze

Nenad Mlinarevic, Swiss Chef and brand ambassador for Watches since 1989 Travel Gear since 1999
household and professional knives

2007 Carl Elsener IV takes over the company management and further expands Victorinox
as a global multi-product brand.
Establishment of Victorinox Swiss Army Fragrance AG.

2008 Opening of the first European Victorinox flagship store in London.

2011 Opening of the Swiss Knife Valley Visitor Center in Brunnen, Switzerland.
2013 Integration of the Wenger Knife business into the Victorinox brand.

2014 Acquisition of the travel gear business from previous licensee and establishment
of the new business unit Victorinox Travel Gear AG.
Opening of a store at a prime location in the city center of Zurich.
Fragrances since 2007
2016 Construction of the Watch Competence Center in Delémont, Switzerland.

2017 Discontinuation of Apparel to focus on the core product categories. Production
of 500-millionth Original Swiss Army Knife .
TM
2020 Opening of the new distribution center in Seewen, Switzerland.
Acquisition of Zena Swiss AG, traditional Swiss manufacturer of the economy peeler.
Opening of first European Victorinox Franchise Store in Vienna

th
2022 125 Anniversary of the "Original Swiss Officer’s and Sports Knife"

2022: 125 Years SAK Anniversary

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