Page 3 - TENSON

OUTDOOR AD VENTURES. P AST. PRESENT. FUTURE.
The Tenson brand history

is a never-ending voyage of

outdoor adventures.

IN 1951 IN THE LITTLE coastal town of Varberg, Sweden, the
aspiring entrepreneur and our founding father Paul Rydholm
starts a small-scale production of sportswear together with
his sister and two seamstresses.

Throughout the years, Tenson products were always tested in
the most demanding conditions, keeping the adventurous dry
in extreme and wet conditions, including those hearty souls
attempting Arctic and Antarctic expedition firsts. Today the
DNA of Tenson remains the interplay between design, ma-
terials and technology - where function and style meet. The
history of The Swedish Outdoor Brand is a never- ending voy-
age of outdoor adventures...

Outdoor
Outdoor Collection 4-61

Men & Women. Lifestyle

Lifestyle Collection 62-73
Men & Women.
Skiing
Ski Collection 74-83
Men & Women.

In the first half of the 1970s, Technologies
Tenson sponsored a variety Technologies & Size Guide. 84-85
of expeditions to the north
of Sweden - Abisko was one
of these destinations. Overviews. 86-97
Overviews

The Swedish Outdoor Brand ™ | 3