Page 97 - Korntex

ACTION

LINE

Welcome to an exciting conversation about the latest inno-
vation from Korntex - the Action Line! We spoke with Sophia
Peric, Head of Fashion Design and Manfred Harscheid,
Commercial Director of Korntex. The Action Line, our brand-
new collection of high visibility vests for primary school
children, has taken the fashion world by storm.
With unique themes, dynamic cuts and innovative designs,
this collection offers not only safety, but also style for young
adventurers. Manfred Harscheid

Alessia Dipalma, Junior Head of Marketing Manfred: Hello, absolutely, the Action Line really is a ground-
breaking innovation! The areas printed with themed motifs
on the high-visibility vests are the result of intensive research
Alessia: Hello, Sophia. As Head of Fashion Design at Korntex, and development with our fabric suppliers. These motifs are
you are responsible for the development of new products not only eye-catching during the day. At night, a patented
such as the Action Line. Can you give us an insight into the coating ensures that the printed areas are fully reflective. This
inspiration behind this collection and how you ensure that it is indeed a genuine innovation that raises the combination of
meets the needs of our young target group? safety and fashion for children to a new level. And all of it is
completely climate-neutral, mind you!
Hello, of course, the Action Line is an exciting innovation for
Korntex. The inspiration for this collection came from the
idea of making high visibility vests not only safe, but also fun Alessia: Sophia, how do you ensure that the cuts and designs
and stylish. Each theme in the collection represents different in this collection are specifically tailored to the primary school
interests and activities, from sports and cars to space and age group?
dinosaurs. This ensures that the collection has something
suitable for every child Sophia: When designing the Action Line, we focused parti-
cularly on cool and child-friendly styles. Each theme has an
Alessia: Hello Manfred. As Commercial Director of Korntex, individual, dynamic design that not only looks stylish and mat-
you are significantly involved in the implementation of new ches the corresponding theme, but also the individual identity
product ideas. The Action Line not only raises the bar with its and areas of interest of the children. We would like
cool designs, but also with innovative details such as the to see children proud to wear their Korntex high-visibility
printed, reflective part of the vests. Can you tell us more vests, whether on the way to school or in their free time. The
about it? cool designs are meant to boost self-confidence and make
wearing them fun.
In conclusion:

The Action Line from Korntex is not merely a collection of
high visibility vests, but a statement of safety, style and fun
for young adventurers. With the different themes, cool cuts
and innovative designs, Sophia Peric and Manfred Harscheid
have created a collection together with their team that not
only meets the needs of children, but also sets a new
standard for child safety and fashion.

Sophia Peric

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