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Responsibility &

sustainability

CLIMATE IMPACT AND EMISSIONS
Research shows that 80 % of the climate impact from Swedish clothing comes from the
production phase*. By doubling the active lifespan of a garment, the climate impact
can be almost halved. Thus, the most important thing we can do is to increase the
longevity of the products. That is why classic design and quality products - a concept
that will never be out-of fashion – is the very core of everything we do. In addition,
work actively with our suppliers regarding energy efficiency, energy source and
production techniques to further reduce our total impact.
A significant share of a garment’s total environmental footprint is traceable to the
choice of material. Therefore, we strive to use more preferred materials – such as
recycled polyester and organic cotton – whenever possible. However, all materials
have advantages and disadvantages from a sustainability perspective and priority is
always quality and durability to enable a long lifecycle.
For transportation, that also significantly contributes to greenhouse gas emissions,
we have to main strategies. Firstly, we constantly work with evaluating our processes
to streamline our routines and plan our purchases well in advance. Within the New
Wave Group, shipments of different sister companies are clubbed together as much
as possible so that containers are always optimally filled during transport. We are
also very careful which partners we choose to work with and only use well-known
carriers we know are at the forefront from a sustainability perspective, both for
sea freight and land transport. Secondly, we strive to influence the transportation
companies that we are working with. New Wave Group is a member of “Clean
Shipping Index”, that aims to impact the shipping companies to use cleaner vessels by IMPROVING WORKING CONDITIONS
ranking the most high-performing ships. We are aware of the great responsibility that comes with sourcing goods in countries which
have not come as far as us when it comes to working conditions and environmental issues. We
PROGRESSIVE WORK WITH CHEMICALS must ensure that the business operations of our suppliers respect national requirements as well
All suppliers must follow the requirements in our Restricted Substance List. The list as international conventions on human rights. Successful work requires devotion and patience.
has been designed in accordance with legislation such as REACH, but also taking Many of the challenges we face are global problems like poverty and malfunctioning welfare
industry recommendations and standards such as Oeko Tex into account. Through our systems. In this sense, social compliance does not offer a quick fix. We believe it is essential to
parent company New Wave Group, we take part of the Swedish Chemicals Group be presented on-site. For this reason, we have local offices in Asia taking care of the everyday
organized by RISE to receive the most updated information on chemical legislation work with supplier auditing, monitoring and dialogue. Our full-time CSR staff are educated
and developments. With this information we can actively work to reduce and replace and well-experienced on labor conditions and environmental aspects of the production sites.
chemicals in line with best available techniques. Their work is leading the development.