Page 2 - Christian Lacroix

The Christian Lacroix brand

Since the creation of the fashion house in 1987 by LVMH, Christian Lacroix, its then
Artistic Director, lays the foundation for a colorful and exuberant baroque unique style,
rooted in his birthplace of the city of Arles. Its Hispanic inspirations, colors, innovative
forms borrowed from theatrical make a sensation and are a breath of freshness in the
fashion circles. Quickly, his creations, like the skirt “poof” are carried by the biggest
international stars, including Madonna, Julianne Moore or Uma Thurman. Collections are
presented around the world and the most influential writers of the fashion support them.
The house took off with the first collections of ready-to-wear in 1988, which included the
codes and inspirations of Haute Couture, and with the launch of perfumes and
accessories. Store openings followed and fueled the brand to development and
international influence.
Successive lines of more contemporary ready-to-wear, Bazar and Christian Lacroix Jeans,
were driven by an approach of more daily collections with the launch of perfumes in
harmony with these collections.
Today, under a new artistic direction since 2010, the Christian Lacroix brand is sold in
more than 5500 selective outlets worldwide, with collections of products as varied as
men’s ready-to-wear, which is developing with success and with a strong identity, and
diversified collections of products such as leather goods, watches, jewelry, sunglasses,
scarves, ties and fragrance. In the world of Home décor with collections of upholstery
fabric, wallpapers, cushions, rugs, porcelain tableware, notebooks and scented candles.
The Christian Lacroix brand subsists through timeless values. The result is a fabulously
richly entwined universe, which can be continually reinterpreted, re-mixed and
illuminated. The Christian Lacroix brand is fundamentally contemporary and dynamic.
A complete representation of the complete universe of products of the Christian Lacroix
brand can be found in the store “Mix and Match” Place Saint Sulpice in Paris.

2