Page 119 - BOSS

HUGO BOSS is a global leader in the upper-premium
apparel market. With around 14,700 employees worldwide,
the German group develops and sells high-quality fashion
and accessories for women and men under its BOSS and
HUGO brands.
Products range from classic and contemporary apparel,
elegant evening fashion and casual wear through to shoes,
leather goods, and licensed products, including fragrances,
eyewear, watches, kidswear, home textiles, umbrellas, and
writing instruments.
The promotion of the brands is accompanied by numerous
events, campaigns, and high-profile sports sponsorships
that convey brand values such as success, creativity,
innovation, and quality. Sponsorship of cultural events is
another key area of focus at HUGO BOSS, as the group
frequently creates common ground between art and
fashion with respect to design, aesthetics, and creativity.
The HUGO BOSS writing instrument line was launched in
2015 and has quickly become a force to be reckoned with
on the premium stationery market.
By approaching this segment with a fashion house’s point
of view, the HUGO BOSS line offers perfectly crafted and
performant products with an enduring focus on innovative
design.
The full range features coordinating stationery – including
notebooks, folders, and pen cases – as well as an assortment
of electronic products, consisting of powerbanks, earphones,
speakers, and a wine bottle opener. The assortment is
completed with stylish lifestyle accessories, such as bold
logo-printed yoga mats and resistance bands, that convert
your sports equipment into true fashion statements.