Page 2 - HUGO BOSS 2021

HUGO BOSS is a global leader in the upper premium apparel market. With some 14,700 employees
around the world, the German Group develops and sells high-quality fashions and accessories for women
and men under its BOSS and HUGO brands. Its products range from classic contemporary apparel,
elegant evening fashions and casualwear through to shoes, leather accessories and licensed products
including fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments.

The repositioning of the brands is accompanied by numerous events and campaigns. The Company also
sponsors premium sports such as golf, sailing, motorsports and soccer to convey brand values such as
success, precision, innovation and sustainability. Sponsorship of cultural events is a further key area of
the Group’s brand communications, with the Group seeking to create common ground between art and
fashion with respect to design, aesthetics and creativity.

The HUGO BOSS writing instrument line was launched in 2015 and has quickly become a force to be
reckoned with on the premium writing market. Approaching this segment with a fashion house point of
view, the HUGO BOSS line offers perfectly crafted and performant products, while focusing innovative
designs. The line offers pens on diverse creative segments; from classical items to pens that are directly
inspired by the HUGO BOSS fashion line. A selection of the pieces also fi nd their design roots in archi-
tectural structures. The writing line is completed with a full range of matching writing accessories, such
as notebooks, folders and pen pouches, as well as electronical items such as powerbanks. Today, the
HUGO BOSS writing instruments are available in over 100 countries across over 2000 point of sales.